Some Necessary Rules for “Online VR” Research
Online vs. in-person research? The recurring question many of us face every time we launch a new research initiative. There are obvious…
Virtual Reality
Four Reasons to use Virtual Reality to Optimize your Front End
The checkout area has changed drastically during the pandemic. Our research shows that 74% of shoppers want this area redesigned. While the…
Virtual Reality meets Eye Tracking: A Game Changer
VR and eye tracking aren’t new on their own, but when the two are combined, they offer a powerful new tool for conducting marketing…
Better Behavioral Insights with VR and Eye Tracking
Delivering a unique shopping experience is critical to surviving in today’s competitive retail landscape and virtual reality is the…
