A Look Back at the Top Retail Trends of 2024
As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are…
Virtual Reality
Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…
Case Study – Clorox Sustainable Section Redesign
The Clorox Company was looking to reinvent the total household cleaning and laundry section at a large retailer. The Business Issue The…
Agile Research for Today’s Supply Chain Challenges
Every business wants to be agile in today’s market, but what exactly does that mean? One thing all market researchers can agree on is…
