Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…
Virtual Reality
Case Study – Clorox Sustainable Section Redesign
The Clorox Company was looking to reinvent the total household cleaning and laundry section at a large retailer. The Business Issue The…
Agile Research for Today’s Supply Chain Challenges
Every business wants to be agile in today’s market, but what exactly does that mean? One thing all market researchers can agree on is…
Virtual Reality as an Agile Research Testing Solution
When it comes to measuring shopper behavior , the most realistic environment yields the best results; however, in some cases, testing…
