The Clorox Company was looking to reinvent the total household cleaning and laundry section at a large retailer.
The Business Issue
- The redesign aimed to improve the overall shopping experience by enhancing the overall appeal of the section while simultaneously delivering a message centered around sustainability.
The Solution
- 3D Virtual Reality immersive total store testing.
- Test section designs were compared to the current layout to understand behavioral and perceptual lifts.
Key Learnings
There are clear benefits for both Clorox-owned products and the retailer, specifically:
- The new section uniquely promotes product exploration among shoppers, and the sustainability messages and innovation elements capture the most attention. Sustainable-focused brands are rewarded as sales increase.
- The innovation elements introduced through the redesign promoted the retailer as more trustworthy for their home cleaning needs, more educational about sustainability products, and overall better vs. competition.
