The Emotional Shopper
As human beings, our ability to put our emotions into words isn’t very good. After all, we’ve been experiencing emotions 100 times…
System 1 Thinking
Why do Shoppers Crave Variety?
Understanding why shoppers seek variety, reveals key behavioral insights that can be leveraged in-store. To drive in-store trial of new…
Glance Media: The Key to Customer Engagement
Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance…
Nudging: How Behavioral Economics Applies to Marketing
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors…
