How Choice Architecture Affects Shopper Behavior
Human decision-making can be complex, but there are guiding principles that help us better understand it. For instance, even the…
System 1 Thinking
Heuristics and Shopper Behavior in Market Research – Part 2
It's essential to understand how to influence decision making in order to move to a shopper-centric organization.
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Consumers Demand that Retail be Frictionless
New technology, along with a renewed commitment to customer experience is blurring the lines between online and in-store shopping. It used…
How Frictionless Check Outs Could Impact Impulse Sales
Explorer predicts frictionless check outs will be one of the most influential trends that will reshape retail. A 2020 Explorer study found…
