Thanksgiving & Black Friday Trends in Retail
Thanksgiving sets the stage for a season of gratitude and festivity; however, attention quickly shifts to the shopping extravaganzas that…
Success Post-pandemic
Leveraging Emotional Triggers in Holiday Advertising
When the holiday season arrives each fall, retailers are eager to share with everyone the commercials they’ve labored over for months.…
Segmentation Relooked
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target.…
Grocery Shopping: The Rise of In-Store Pickup in Digital Retail
The digital shopping landscape is in a perpetual state of transformation, driven by technological advancements, shifting consumer…
