7 Tips for Developing a Socially Conscious Brand
Consumers are keen on purchasing from brands that align with the causes that matter to them. Before buying a product, they are also more…
Success Post-pandemic
Thanksgiving & Black Friday Trends in Retail
Thanksgiving sets the stage for a season of gratitude and festivity; however, attention quickly shifts to the shopping extravaganzas that…
Leveraging Emotional Triggers in Holiday Advertising
When the holiday season arrives each fall, retailers are eager to share with everyone the commercials they’ve labored over for months.…
Segmentation Relooked
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target.…
