Redefining Shopper Trips
When it comes to shopper insights, it is crucial to understand the underlying factors that drive shopper trips. Historically, the number of items purchased has been a key determinant in categorizing these trips,…
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Tag: Success Post-pandemic
When it comes to shopper insights, it is crucial to understand the underlying factors that drive shopper trips. Historically, the number of items purchased has been a key determinant in categorizing these trips,…
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target. Historically, segmentations are category-focused and brands develop different target groups for their category, while…
2022 has been a rollercoaster of a year for both businesses and consumers. With inflation taking over as the most front-of-mind concern for, well . . . everyone, inflation is superseding sustainability in…
We know a thing or two about shopping, to say the least. And while this retrospective is in no way comprehensive, we give you some of the year’s top packaging design trends and…
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