Segmentation Relooked
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target.…
Success Post-pandemic
Grocery Shopping: The Rise of In-Store Pickup in Digital Retail
The digital shopping landscape is in a perpetual state of transformation, driven by technological advancements, shifting consumer…
Case Study – Shopper Conversion Analytics with Mondelez
The Business Issue: During the Pandemic, many shopping changes occurred that dramatically changed shopping behavior. Some of these changes…
Understanding Category Triggers to Maximize Shopper Activation
Let’s say you’re at a party. You have something to tell your friend, who is all the way across the room. Several of the people…