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Tag: Success Post-pandemic
Top brands understand the importance of delivering an exceptional in-store experience to ensure the success of their brick-and-mortar operations. This understanding stems from the recognition that providing excellent customer service, engaging product demonstrations,…
The Business Issue: During the Pandemic, many shopping changes occurred that dramatically changed shopping behavior. Some of these changes included: Trip frequency Basket size Shifting priorities & re-prioritized spends Return of the value-conscious…
Case Study – Shopper Conversion Analytics to Drive Sales with Mondelez Read More »
Let’s say you’re at a party. You have something to tell your friend, who is all the way across the room. Several of the people at the party already know about the thing…
Understanding Category Triggers to Maximize Shopper Activation Read More »
Viewing the shopper as a person is crucial for brands that are looking to grow their portfolio of brands, increase sales within a category, or improve their performance at specific retailers. By understanding…
3 Ways a More Holistic View of the Shopper Moves Brands Forward Read More »
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