Some Necessary Rules for “Online VR” Research
Online vs. in-person research? The recurring question many of us face every time we launch a new research initiative. There are obvious…
Planogram
Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…
Four Reasons to use Virtual Reality to Optimize your Front End
The checkout area has changed drastically during the pandemic. Our research shows that 74% of shoppers want this area redesigned. While the…
Online 3D Shelf Testing
COVID-19 has affected how we do shopper research in both the short and mid-term. However, we know that for shopper testing “context is…