Leveraging Emotional Triggers in Holiday Advertising
When the holiday season arrives each fall, retailers are eager to share with everyone the commercials they’ve labored over for months.…
Path to Purchase
Using Qualitative Insights to Understand the Holiday Shopper
Whether people are planning for Diwali, Hannukah, and Christmas or looking far ahead to Valentine’s Day, Easter, and Father’s Day,…
Decoding Halloween Customs: From Consumer Behavior to Candy Shopping
During any holiday season, retailers need to understand the associated consumer behaviors and emotions in order to create marketing…
Segmentation Relooked
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target.…
