Thanksgiving & Black Friday Trends in Retail
Thanksgiving sets the stage for a season of gratitude and festivity; however, attention quickly shifts to the shopping extravaganzas that…
Path to Purchase
Leveraging Emotional Triggers in Holiday Advertising
When the holiday season arrives each fall, retailers are eager to share with everyone the commercials they’ve labored over for months.…
Using Qualitative Insights to Understand the Holiday Shopper
Whether people are planning for Diwali, Hannukah, and Christmas or looking far ahead to Valentine’s Day, Easter, and Father’s Day,…
Decoding Halloween Customs: From Consumer Behavior to Candy Shopping
During any holiday season, retailers need to understand the associated consumer behaviors and emotions in order to create marketing…
