Navigating Shopper Behavior in Beauty
In the ever-evolving beauty industry, trends and consumer preferences fluctuate like shades on a palette. Understanding the intricate…
Path to Purchase
Love in Every Aisle: Exploring In-Store Trends for Valentine’s Day
As February unfolds, the retail landscape is adorned with hues of red and pink, marking the onset of the season of love. Valentine’s…
Innovative Marketing Tactics for Valentine’s Day
Traditionally, Valentine’s Day has centered around the love and romance of a couple sharing chocolates and candle-lit dinners. But after…
Case Study – Planogram Testing with Sanofi
The Challenge: Sanofi sought a thorough recommendation for an allergy-specific planogram to introduce at a retailer. Ultimately, the ideal…
