Case Study – POSM Testing – Alcoholic Beverage
The Challenge: A worldwide leading spirits producer has observed a decrease in sales amid rising inflation, as consumers opt for more…
Path to Purchase
2022 Retail Disruptions and Top Emerging Shopper Trends
As shopper insights researchers, our work is focused on understanding consumer behavior in a retail environment. This can include studying…
4 Ways to Structure Impulse Buying in the Online Checkout Experience
There are entire categories that live and die in the impulse buying space. In fact, it is the leading strategy for many products in retail…
Agility for Inflationary Times and the Future of Retail
As researchers and consumer insights specialists are all too aware, shopper behavior is changing. And it’s changing rapidly. What started…
