Case Study – Haircare – Path to Purchase
The Challenge: Haircare stands as a crucial category for a manufacturer affiliated with a pharmacy retailer in the North American market.…
Path to Purchase
Case Study – POSM Testing – Alcoholic Beverage
The Challenge: A worldwide leading spirits producer has observed a decrease in sales amid rising inflation, as consumers opt for more…
2022 Retail Disruptions and Top Emerging Shopper Trends
As shopper insights researchers, our work is focused on understanding consumer behavior in a retail environment. This can include studying…
4 Ways to Structure Impulse Buying in the Online Checkout Experience
There are entire categories that live and die in the impulse buying space. In fact, it is the leading strategy for many products in retail…
