Decoding Halloween Customs: From Consumer Behavior to Candy Shopping
During any holiday season, retailers need to understand the associated consumer behaviors and emotions in order to create marketing…
Path to Purchase
Segmentation Relooked
Market researchers have often used segmentation to understand different groups of consumers and to understand which groups to target.…
Fostering Gen Z Brand Loyalty in a New Era
For decades, brand loyalty has stood as a fundamental aspect of successful business strategies. Yet, the loyalty landscape is currently…
Grocery Shopping: The Rise of In-Store Pickup in Digital Retail
The digital shopping landscape is in a perpetual state of transformation, driven by technological advancements, shifting consumer…
