Virtual Reality as an Agile Research Testing Solution
When it comes to measuring shopper behavior , the most realistic environment yields the best results; however, in some cases, testing…
Online Research Tools
Immersive Online Qualitative Research Case Study
Ontario Lottery and Gaming Corporation wanted to optimize their in-store communication. They historically tested communication in-store and…
When to Test Digital Content
In Lab or Online
Often when we get asked to submit a proposal to test digital content, our clients ask what the pros and cons are of testing the content in…
How to Use Eye Tracking to Improve Digital Performance
The eyes don’t lie. That’s why Eye Tracking is such a great tool to improve your brand or website’s digital performance. The eyes are…