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Tag: Online Research Tools
In a cutthroat digital market, it is now more important than ever for brands to really understand their customers. But consumer behavior and the decision-making process in an e-commerce setting vary greatly from…
The Power of Eye Tracking for E-Commerce Shopper Insights Read More »
The rise of omnichannel shoppers has disrupted traditional retail models and created new opportunities for businesses. To understand this evolving landscape, our expert team at Explorer Research developed a Shopper Activation Framework that…
Using Shopper Activation Framework to Understand Omni Read More »
On The Importance of Understanding Omnichannel Shoppers: It’s an easy trap for brands to begin thinking of consumers in distinct buckets: online shoppers and in-store shoppers. But that’s not an accurate picture. Granted,…
How SAF Maximizes Qualitative Research for Omnichannel Understanding Read More »
The customer experience is the new battleground for retailers with an e-commerce presence. But even today, websites and apps take second place to traditional market research around the in-store shopper journey and path…
How Explorer Research Uncovers UX Insights for Better CX Read More »
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