Virtual Reality Planogram Optimization Case Study
Planogram Optimization: A leading manufacturer wanted to increase sales of their brands and total category. Previous work showed navigation…
Marketing Research Technology
5 Ways to Save Money on Marketing Research with VR
As VR technology continues to improve, the cost savings that you can achieve with VR are becoming clear. These savings are beyond just the…
Some Necessary Rules for “Online VR” Research
Online vs. in-person research? The recurring question many of us face every time we launch a new research initiative. There are obvious…
Four Reasons to use Virtual Reality to Optimize your Front End
The checkout area has changed drastically during the pandemic. Our research shows that 74% of shoppers want this area redesigned. While the…
