Two ways to conduct virtual shopper research . . . you decide
There are choices when it comes to conducting virtual shopper research. When you say “VR” people tend to think about…
Marketing Research Technology
Virtual Reality Planogram Optimization Case Study
Planogram Optimization: A leading manufacturer wanted to increase sales of their brands and total category. Previous work showed navigation…
5 Ways to Save Money on Marketing Research with VR
As VR technology continues to improve, the cost savings that you can achieve with VR are becoming clear. These savings are beyond just the…
Some Necessary Rules for “Online VR” Research
Online vs. in-person research? The recurring question many of us face every time we launch a new research initiative. There are obvious…
