Passive Data Collection or Observational Research?
There are different ways to measure shopper behavior without using question-based approaches. With the increase in online shopping…
Marketing Research Technology
Private Label Planogram Optimization
Due to high unemployment and increasing grocery prices caused by the global pandemic and supply shortages, the average consumer has less…
5 Ways to Use Virtual to Test Planograms
We’re often asked how to use virtual reality technologies to test different planogram concepts. Here are the top 5 ways virtual…
Two ways to conduct virtual shopper research . . . you decide
There are choices when it comes to conducting virtual shopper research. When you say “VR” people tend to think about…
