How Syndicated Market Research Reports Inspire New Hypotheses
Almost every aspect of the shopper experience has changed recently and it’s hard for brands to keep up. From the rise of online shopping…
Marketing Research Best Practices
Chris Whitaker – Intellicast Podcast – Shopper Insights and Trends
Chris Whitaker, partner at Explorer Research joins the Intellicast Podcast to talk about some of the changes that have been going on within…
Shopper Insights on the Ponderings from the Perch Podcast
Striving to be best in class in a world where consumer preferences are constantly changing can be difficult. Today’s consumer often…
When to Test Digital Content
In Lab or Online
Often when we get asked to submit a proposal to test digital content, our clients ask what the pros and cons are of testing the content in…