How Syndicated Market Research Reports Inspire New Hypotheses
Almost every aspect of the shopper experience has changed recently and it’s hard for brands to keep up. From the rise of online shopping…
Marketing Research Best Practices
Shopper Insights on the Ponderings from the Perch Podcast
Striving to be best in class in a world where consumer preferences are constantly changing can be difficult. Today’s consumer often…
When to Test Digital Content
In Lab or Online
Often when we get asked to submit a proposal to test digital content, our clients ask what the pros and cons are of testing the content in…
Passive Data Collection or Observational Research?
There are different ways to measure shopper behavior without using question-based approaches. With the increase in online shopping…