The 20-10-5 Rule for Assessing Your Packaging
A great way to assess how your package performs Explorer understands that in order for a package to perform effectively in an in-store…
Impulse Buying
Do you know how important color is for your package?. . . . we do
The Importance of Color in Packaging When it comes to packaging, color is one of the most important components for attracting shoppers.…
Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…
Driving Easter Premium Pricing with Nostalgia
Earning consumer permission to leverage premium pricing is the goal of many brands. When March rolls around each year, premium priced,…
