The Benefits of Shopper UX Research
In the world of e-commerce, having a user-friendly and intuitive website or app is the cost of entry. A well-designed site that aligns with how shoppers subconsciously navigate ensures a positive user experience…
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Tag: eCommerce
In the world of e-commerce, having a user-friendly and intuitive website or app is the cost of entry. A well-designed site that aligns with how shoppers subconsciously navigate ensures a positive user experience…
Historically, trips have been classified based on the total basket; for instance, a ‘Stock Up’ type trip is classified as a large, planned trip to prepare for the coming week, containing 15+ items…
How Shopper Activation Framework Identifies Online Behaviors Read More »
In a cutthroat digital market, it is now more important than ever for brands to really understand their customers. But consumer behavior and the decision-making process in an e-commerce setting vary greatly from…
The Power of Eye Tracking for E-Commerce Shopper Insights Read More »
The rise of omnichannel shoppers has disrupted traditional retail models and created new opportunities for businesses. To understand this evolving landscape, our expert team at Explorer Research developed a Shopper Activation Framework that…
Using Shopper Activation Framework to Understand Omni Read More »
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