You probably need to rethink your Decision Tree
With the massive change in shopper behavior driven by the pandemic, we are seeing a change in Shopper Decision Trees. Shoppers have changed how they shop, when they shop, and what they buy…
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Tag: COVID-19
With the massive change in shopper behavior driven by the pandemic, we are seeing a change in Shopper Decision Trees. Shoppers have changed how they shop, when they shop, and what they buy…
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as this transition has been accelerated over the recent months,…
Is the shift to a digital path-to-purchase permanent? Read More »
The checkout area has changed drastically during the pandemic. Our research shows that 74% of shoppers want this area redesigned. While the majority of shoppers, 69% appreciate the safety changes that have been…
Four Reasons to use Virtual Reality to Optimize your Front End Read More »
The front end of the store has long been a competitive area, focused on organizing and designing products to capture attention and convert to purchase, rising above all necessary distractions in this zone.…
Does the new normal mean the end of front-end impulse? Read More »
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