“One size fits all” does not exist in the world of market research. What works for one project won’t necessarily work for another one, especially when speed is a factor. For initiatives like pre-screening large numbers of ideas, the main requirement is getting a fast read on what design territories should be explored further. For more breakthrough innovation or when you are closer to launch, a more in-depth nuanced exploration is required. Each project is distinctive, like a fingerprint.
Agile insights address tight time requirements, but they should never be solely fast and cheap at the expense of flexibility. That’s where a customized approach to agile research comes into play.
For all of our research, we focus on providing speed and affordability. When this is combined with flexibility, you can tailor the level of insights required for the stage you are at on your insights journey. That’s why we’ve combined our best methods in behavioral research with technology to provide innovative agile solutions.
At Explorer, we have the broadest range of immersive testing environments and System 1 measurement tools of any research provider. The core of behavioral science is in creating the context where choices are made and measuring the System 1 reactions.
In response to our client’s needs to customize agile research, we developed PackEXPRESS, an online tool that combines realistic environments to measure consumer behavior, System 1 measurement, and attitudinal measures.
PackEXPRESS allows for rapid early pack screening to facilitate testing a large number of designs. Once the number of designs is reduced, online shelf testing is conducted in an automated and easily customizable testing option. Explorer’s PackEXPRESS allows you to customize the solution that is right for you, by offering flexible pricing tiers so you can choose the solution that will deliver the business outcomes you need.
A flexible, modular approach provides customizable options to answer the specific business objectives for your brand. Based on decades of brand experience, we have carefully designed the attitudinal metrics which provide more context to the behavioral and System 1 results. All of this is captured in our clear and focused reporting. Speed, affordability, and flexibility all work together in this platform to deliver timely and relevant insights. Innovation in research should be focused on a behavioral framework and also allow for customization to provide human insight when and how you want it.
Contact us for more information about PackEXPRESS and other immersive behavioral research.
