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We’re often asked how to use virtual reality technologies to test different planogram concepts. Here are the top 5 ways virtual capabilities can be used to develop winning planograms.
1. New Product Placement
When brands launch new products, it’s critical to decide whether to place them in a separate segment or mix them within existing brands. In a virtual world, teams can easily rearrange new products to test how they would sell in each scenario.
2. Brand Placement
Some brands outsell others, but you must understand which shelf arrangements drive the highest sales for a particular brand. Virtual reality lets you preview the customer’s experience and learn how to place items on your shelf before setting up a physical store.
3. Aisle Flow
Shoppers quickly abandon purchases when they can’t easily navigate store aisles. With virtual 3D tools, teams can move and place shelf segments in different locations to improve aisle shopability. They can then test these layouts with real shoppers before rearranging entire stores.
4. Impact from End-cap
Growing a new category means attracting new shoppers. End-caps and end of aisle fixtures and displays are a key way to draw in those new shoppers. Use virtual to quickly and cost-effectively test various end-of-aisle promotions to gauge the impact they’re having on foot traffic.
5. Inventory Management
Items that are out of stock can’t be purchased, plain and simple. Retail inventory systems are not always accurate. Using virtual, the allocation of product facings in relation to sales shares can be tested to better understand how to manage inventory.
Please contact us to learn more about how to use virtual reality to gain deeper insights around your next planogram.
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