Menu Board Case Study

The Challenge:

A leading quick service restaurant wanted to optimize their menu boards and drive sales and impulse items.

 

What we did:

We conducted a central location test with eye tracking. The order area and menu board was projected in our 4K lab. After viewing the menu board and placing their order, an in-depth interview was conducted.

The Result:

The optimal menu board was recommended and launched. The client saw a sales lift of 3% with the improved menu board across 4,300 restaurant locations.

  • Subscribe to our Perspectives monthly email.

  • Recent Posts

  • Filter by Topic

  • Want more shopper insights?

    It’s easy. We send our new posts once a month. Sign up now for our monthly Perspectives newsletter.