A leading quick service restaurant wanted to optimize their menu boards and drive sales and impulse items.
What we did:
We conducted a central location test with eye tracking. The order area and menu board was projected in our 4K lab. After viewing the menu board and placing their order, an in-depth interview was conducted.
The optimal menu board was recommended and launched. The client saw a sales lift of 3% with the improved menu board across 4,300 restaurant locations.