Menu Board Case Study

The Challenge:

A leading quick service restaurant wanted to optimize their menu boards and drive sales and impulse items.


What we did:

We conducted a central location test with eye tracking. The order area and menu board was projected in our 4K lab. After viewing the menu board and placing their order, an in-depth interview was conducted.

woman wearing eye tracking glasses looking at a fast food menu board

The Result:

The optimal menu board was recommended and launched. The client saw a sales lift of 3% with the improved menu board across 4,300 restaurant locations.

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