Shopper behavior continues to evolve, and inflation is the culprit.
In March, the inflation rate in the US was at a 41-year high. The majority of shoppers are being forced to reevaluate how they shop, where they shop, and what they purchase. In our latest study, we pull back the curtain on consumer behavior to show an in-depth look at:
- How shoppers are relying on channel diversity
- What shoppers are omitting to save money
- What incentives are facilitating shopper retention
- How the different generations are adapting
The insights in our study will help brands understand what changes need to be implemented to maintain (and increase) brand loyalty during this economic hardship. Download the free study now!
