Signage can be important for branding, information, navigation, inspiration, overall store ambiance or promotion. However, routinely we see signs in-store that can be optimized. At Explorer, we have nine signage design principles that our clients use to increase the amount of signage that is viewed. Learn more about optimal signage color, shape, size, placement, imagery and more. By following these simple rules, your in-store signage can work harder for you.