The shopper landscape is evolving quickly — and with it, the environment in which shopper marketers operate is shifting just as fast. Industry forums, websites, and events are filled with excitement about emerging…
Why do shoppers make the decisions they do at shelf? Why do they choose one item over another? How do out of stocks affect behavior? Buying occasion, shelf effects, store conditions and a host of…
When it comes to consumer decision making, scientists say we make thousands of decisions per day, some sources say as high as 35,000 per day. A Cornell University study says we make 226 decisions per…
Today it’s more important than ever to understand how to optimize your digital communications to grow your sales. While many of our clients are looking at how they optimize their touchpoints along the Path to…
Three Approaches to Optimize Digital Touchpoints Read More »
Clients often ask how to use virtual reality technologies to test different planogram concepts. Here are the top 5 ways you can use virtual capabilities to develop winning planograms. 1. New Product Placement When brands…
5 Ways to Use Virtual Reality to Test Planograms Read More »
Who’s next to you on the shelf? To successfully build a brand, it’s essential to have a thorough understanding of what products are shelved adjacent to your product. All the research and development that is…
Planograms are big business. In the U.S. grocery industry alone, the cost of planogram resets is ¾ of a billion dollars annually. Every quarter, planograms are being adjusted to accommodate new products or seasonal items.…
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