Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do we explain this from a behavioral standpoint? The main…
Behavioral Science Insights for more Effective Signage Design Read More »
Effective retail signage captures consumer attention, draws in customers, and ultimately drives sales. To achieve that success, brands and retailers must incorporate a set of key signage principles that are deeply rooted in the unconscious…
3 Best Practices for Designing Compelling Retail Signage Read More »
Media (in store signage, POS, menu boards, online ads) is often ignored because it fails to take into account the concept of “glance media”. “Glance media” supports the idea that shoppers are often in environments,…
Only 15% of in-store signs are viewed. And of those, the viewing time is a scant 2 seconds. With statistics like that, it’s no surprise that brands and retailers must optimize every in-store sign in…
How To Design In-Store Signage to Maximize Attention Read More »
Packaging plays a critical role in shaping consumer perceptions, enhancing brand value, and ensuring product protection. In 2024, packaging took bold steps forward, blending innovation with sustainability, technology, and personalization. Here’s a look at the…
As retail experience experts who interact daily with stores, manufacturers, and shoppers, one of the most enduring questions we field is “What does the future of the store look like?” We love this question because…
Shoppers are increasingly aware of the impact their purchasing decisions have on the environment. As shoppers continue to seek out environmentally friendly products and packaging, sustainability has become a critical issue to be solved. Packaging…
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