How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Skin-Deep Beauty: The Evolution of Skincare-Infused Makeup
In the ever-evolving world of beauty, a fast-growing trend has emerged that is reshaping the way consumers approach makeup: skincare-centric makeup. This trend, which emphasizes products that not only enhance appearance but also nourish and…
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Father’s Day 2024: Beyond the Tie
Father’s Day is evolving. Gone are the days when a new tie or a pair of socks sufficed as the quintessential gift for Dad. In 2024, Father’s Day is all about personalization, innovation, and thoughtfulness.…
Pride and Joy: How Brands Are Connecting with the LGBT+ Community
In addition to being the right thing to do, there’s a business case for brands and retailers to embed LGBTQIA+ representativeness and inclusivity into their standard business practices. According to the 2021 American Community Survey,…
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Toasting the Start of Summer: Memorial Day and Alcoholic Beverage Packaging
As the sun begins to warm our days and the scent of barbecue fills the air, it can only mean one thing: summer is on its way! Marking the start of summer, Memorial Day sets…
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How Beauty Brands Are Embracing Eco-Friendly Practices
Sustainability is a key concern for many beauty shoppers and the statistics bear it out. Our newest shopper sustainability research in 2024 has shown: 40% of people are willing to pay more for products that…
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Connecting Beauty Brand and Retailer Trends
How do you know when summer is nearly here? When your knitted hats and mitts have settled to the bottom of the pile and your favorite sun hats and glasses have emerged on top again.…
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