Connecting Beauty Brand and Retailer Trends
How do you know when summer is nearly here? When your knitted hats and mitts have settled to the bottom of the pile and your favorite sun hats and glasses have emerged on…
The Power Of Packaging
Packaging Trends For 2017 Consumers are increasingly paying attention to package format and design. Whether they do it consciously or not, packaging will continue to play an ever increasing role in purchase decisions. Smart packaging…
Is More Choice At Shelf Always Better?
In a typical grocery store our research has found that in the top 20 categories, there are the following level of choices on average: 200 product choices 5 segment choices 7 brand choices 5 size…
The Effectiveness of “New” Flashes
Do “New” flashes really work? Not really. Typically “new” flashes are not a primary pack element that is viewed. Our research has shown that the average shopper typically only reviews 2-3 primary elements on a…
One, two seconds . . . . the time your package has to engage your shopper
Why packaging needs to be your most effective communication In the average grocery store, there are 1.3 million written words on the front panels of packages. It would take the average person 16 days reading…
One, two seconds . . . . the time your package has to engage your shopper Read More »
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