How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Better Behavioral Insights with VR and Eye Tracking
Delivering a unique shopping experience is critical to surviving in today’s competitive retail landscape and virtual reality is the perfect way to test what is going to break through in store. VR research enables in…
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Explorer Research Introduces VR with Eye Tracking
Explorer Research is excited to introduce Virtual Reality (VR) combined with eye tracking. With the help of our talented 3D content developers, we can put our respondents into virtual worlds to get better insights. Since…
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The Role of Virtual Reality in Marketing Research
Using virtual reality for marketing research: should we get excited? If you’re unfamiliar with virtual reality (VR), it’s a head mounted device that when worn, immerses the user in a virtual world using computer simulation. In…
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How to Avoid some Common Pitfalls
when Redesigning your Packaging
We’ve all heard the horror stories of packaging changes that went wrong (Tropicana, Pantene, Celestial Seasonings). To avoid making the same mistakes here are 6 best practices to keep in mind when making pack changes:…
How to Avoid some Common Pitfalls
when Redesigning your Packaging Read More »
Nudging: How Behavioral Economics Applies to Marketing
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors beneath our subconscious (desires, habits, social norms) and these factors…
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Behavioral Science Insights for more Effective Signage Design
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do we explain this from a behavioral standpoint? The main reason is…
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