The 20-10-5 Rule for Assessing Your Packaging
A great way to assess how your package performs Explorer understands that in order for a package to perform effectively in an in-store environment, you need to ensure it delivers maximum stand out and…
A great way to assess how your package performs Explorer understands that in order for a package to perform effectively in an in-store environment, you need to ensure it delivers maximum stand out and…
The in-store environment has always been important. For most categories, research has routinely shown that many purchase decisions are made in-store. Effective in-store communication focuses on what the shopper needs to know, to nudge their…
Using Nudges to Improve In-store
Communication and Drive Sales Read More »
We’ve all heard the horror stories of packaging changes that went wrong (Tropicana, Pantene, Celestial Seasonings). To avoid making the same mistakes here are 6 best practices to keep in mind when making pack changes:…
How to Avoid some Common Pitfalls
when Redesigning your Packaging Read More »
At the core of behavioral economics is the idea that we are not always rational beings. Our decisions are driven by a range of factors beneath our subconscious (desires, habits, social norms) and these factors…
Nudging: How Behavioral Economics Applies to Marketing Read More »
Most in-store signage is not read or noticed by shoppers. Our research shows that typically between 15-20% of signs are noticed. So how do we explain this from a behavioral standpoint? The main reason is…
Behavioral Science Insights for more Effective Signage Design Read More »
One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement of the communication message. An effective in-store sign should capture a shopper’s…
To use eye tracking effectively it’s important to understand its added-value and its limitations. Specifically, eye tracking is very good at identifying: Visibility: in a crowded environment, do consumers even see and notice a package…
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