How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Winning a Spot in the Lunchbox: Strategies for Back-to-School 2024
As the back-to-school season approaches, brands have a unique opportunity to capture the attention of families preparing for a new academic year. Winning a coveted spot in the lunchbox requires understanding shopper trends, appealing to…
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Embracing the Great Outdoors: Shopper Trends in Outdoor Living
From backyard barbecues to cozy patio gatherings, shoppers are seeking to make the most of their outdoor spaces in 2024. During the pandemic, home improvement surged as people sought to create comfortable living spaces amidst…
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Summer Entertaining Unwrapped: What Shoppers are Seeking
Summer has arrived and with it comes a wave of fresh shopper trends in entertaining. With a focus on convenience, creativity, and fun, shoppers are keen to create some unforgettable gatherings this year. While special…
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The Rise of Non-Alcoholic Cocktails
In recent years, non-alcoholic (NA) cocktails and beverages have seen a remarkable surge in popularity. As consumers increasingly seek alternatives to traditional alcoholic drinks, the beverage industry is adapting rapidly, with implications for brands, manufacturers,…
3 Shopper Marketing Tips for Independence Day Success
In the USA, Independence Day is about far more than BBQs and fireworks. It’s a day marked by expressions of patriotism, unity, democracy, remembrance, and cultural identity, values that are embedded in everything we feel,…
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Packaging that Boosts Summer Alcoholic Beverage Sales
This year in the USA, alcohol beverage revenues are expected to reach more than USD $300bn. This includes more than US$184bn of at-home (e.g., grocery stores, convenience stores) revenue, and more than of US$120bn of…
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