Digital tools are now a familiar part of the in-store environment. QR codes on packaging. Screens at shelf. Interactive kiosks. Mobile prompts. Smart shelves. Retail media displays. Yet despite widespread adoption, many retailers…
When Digital Tools Help Shoppers Decide — and When They Get Ignored Read More »
At Explorer, immersive environment testing has always been at the core of how we measure shopper behavior. As research increasingly shifts online, understanding and forecasting future shopper decisions is more important than ever. What sets…
Today online grocery shopping represents between 8-15% of the market and is forecasted to be 20-30% of grocery sales by 2030. Grocery shopping is the next major retail sector to be disrupted. However, there are…
E-commerce continues to play a pivotal role in the marketing mix. Since the pandemic-driven surge, online sales have stabilized at a much higher baseline—now representing a significant share of total retail sales across most categories.…
Impulse buying is a critical element in the realm of retail. It’s the secret sauce that drives sales and increases shopping cart value in supermarkets, convenience stores, department stores, the local pharmacy, and more. But…
Front-of-Pack Labeling: A New Packaging Reality Across the US, front-of-pack (FOP) labeling is quietly reshaping the way products are presented on shelves. New regulatory guidance is encouraging greater transparency on nutritional content, which can disrupt…
Front-of-Pack Labels: Regulations and Shopper Impact Read More »
The Shift Toward Dye-Free Foods Walk down a grocery aisle in the US today, and you might notice that products that once popped with bright, artificial colors are starting to look more natural. This shift…
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