As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
There are different ways to measure shopper behavior without using question-based approaches. With the increase in online shopping understanding digital behavior via passive tracking is a way to measure how shoppers are researching a category,…
Passive Data Collection or Observational Research? Read More »
2020 brought with it many new packaging design trends but here are 8 of the most popular. 1. Subscription-Influenced Packaging The Dollar Shave Club has been around a while, but new subscription services are popping…
The new year brings with it predicting the retail trends for 2021. Here are eight trends to watch out for. 1. Online Stores Expanding into Offline While 2020 was a banner year for online sales,…
E-commerce plays an increasingly important role in the marketing mix. In the first six months of 2020, e-commerce sales were up 30.1% from the same period in 2019 (digitalcommerce360.com). Expectations are that this strong growth…
Due to high unemployment and increasing grocery prices caused by the global pandemic and supply shortages, the average consumer has less money to spend on groceries. They are looking for ways to make their dollars…
The use of digital touchpoints with shoppers has steadily increased over the last 7 months and many of these new habits are here to stay. So, it’s more important than ever to understand how to…
Three Approaches to Optimize Digital Touchpoints Read More »
Subscribe below to our monthly Perspectives Newsletter for important insights.
720 East Butterfield Road,
Suite 110, Lombard, IL
60148
2425 Skymark Avenue,
Suite 5, Mississauga, ON
L4W 4Y6
See our contact page for our
global network of offices.
Chicago: 630-519-4681
Toronto: 905-629-4639
Toll Free: 1-855-251-5434
It’s easy. We send our new posts once a month. Sign up now for our monthly Perspectives newsletter.
