How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Millennials May Permanently Change the P2P for Liquor Sales
Like every other category, alcohol sales are shifting online. It’s taken longer than other products due to age-gating and government distribution laws, but the path has been paved. Perhaps the biggest reason for the change…
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V-Commerce and the Future of Retail
People want something fun and unique and this has never been truer than during a pandemic. As online shopping keeps improving and more people flock to e-commerce sites, retailers need to find a way to…
The Changing Face of Qual
Today’s Landscape Today, results are needed in days, not weeks and while the demand for qualitative research is greater than ever the traditional ways of doing qualitative don’t always fit into the new landscape of…
The Next Generation of Online Qual
In today’s environment, there has been an accelerated push towards online Qualitative Research. The pandemic has severely limited the ability to do in-person research, so more is going to have to be done online. Despite…
Interesting holiday 2020 behaviors . . . let’s start planning for 2021
As part of our holiday shopping study, we looked at holiday shopping and planning behavior to help our clients better prepare for the following year. 2020 revealed some interesting behaviors that we think can be…
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Passive Data Collection or Observational Research?
There are different ways to measure shopper behavior without using question-based approaches. With the increase in online shopping understanding digital behavior via passive tracking is a way to measure how shoppers are researching a category,…
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