What the Metaverse Means for Retail
Just as smartphones and social media had their skeptics in the beginning, so does the metaverse. The difference is that the metaverse is…
Virtual Reality
Combining the Physical and Digital Worlds in Retail
The line between the physical and digital space in retail is getting increasingly blurry. Augmented reality and virtual reality are…
PackEXPRESS – Customized Agile Insights
“One size fits all” does not exist in the world of market research. What works for one project won’t necessarily work for another…
How VR can Help with Consumer Decision Trees
Why do shoppers make the decisions they do at shelf? Why do they choose one item over another? How do out of stocks affect behavior? Buying…
