Agile Research for Today’s Supply Chain Challenges
Every business wants to be agile in today’s market, but what exactly does that mean? One thing all market researchers can agree on is…
Virtual Reality
Virtual Reality as an Agile Research Testing Solution
When it comes to measuring shopper behavior , the most realistic environment yields the best results; however, in some cases, testing…
What the Metaverse Means for Retail
Just as smartphones and social media had their skeptics in the beginning, so does the metaverse. The difference is that the metaverse is…
Combining the Physical and Digital Worlds in Retail
The line between the physical and digital space in retail is getting increasingly blurry. Augmented reality and virtual reality are…
