Virtual Reality as an Agile Research Testing Solution
When it comes to measuring shopper behavior , the most realistic environment yields the best results; however, in some cases, testing…
Virtual Reality
What the Metaverse Means for Retail
Just as smartphones and social media had their skeptics in the beginning, so does the metaverse. The difference is that the metaverse is…
Combining the Physical and Digital Worlds in Retail
The line between the physical and digital space in retail is getting increasingly blurry. Augmented reality and virtual reality are…
PackEXPRESS – Customized Agile Insights
“One size fits all” does not exist in the world of market research. What works for one project won’t necessarily work for another…
