The Reptilian Brain: The Key to Understanding Shopper Behavior
Pricing and brand messaging are not as crucial to shopper behavior as they were initially thought to be. Wait, before this seems…
System 1 Thinking
Heuristics and Shopper Behavior in Market Research – Part 1
In order to understand shopper behavior, it’s integral to understand the decision-making process and reach consumers at the moment that…
Leveraging Emotional Triggers in Holiday Advertising
When the holiday season arrives each fall, retailers are eager to share with everyone the commercials they’ve labored over for months.…
The Power of the Non-Conscious in Today’s Shopper Journey
The shopper journey has forever changed as the digital world has transformed how people shop. The internet allows people to research…
