Case Study – Retail Design with Walmart
The Challenge: The Walmart team reached out to Explorer as they prepared to introduce their upgraded store concept in select test…
Qualitative Research
Using Qualitative Insights to Understand the Holiday Shopper
Whether people are planning for Diwali, Hannukah, and Christmas or looking far ahead to Valentine’s Day, Easter, and Father’s Day,…
How SAF Maximizes Qualitative Research for Omnichannel Understanding
On The Importance of Understanding Omnichannel Shoppers: It’s an easy trap for brands to begin thinking of consumers in distinct buckets:…
Cutting Edge Shopper Insights with Explorer’s Shopper Lab
Although online shopping plays a larger role now than it ever has, in-store shopping is still a key focus area for brand managers. Ensuring…