Two ways to conduct virtual shopper research . . . you decide
There are choices when it comes to conducting virtual shopper research. When you say “VR” people tend to think about…
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Some Necessary Rules for “Online VR” Research
Online vs. in-person research? The recurring question many of us face every time we launch a new research initiative. There are obvious…
Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…
Four Reasons to use Virtual Reality to Optimize your Front End
The checkout area has changed drastically during the pandemic. Our research shows that 74% of shoppers want this area redesigned. While the…
