Virtual Reality as an Agile Research Testing Solution
When it comes to measuring shopper behavior , the most realistic environment yields the best results; however, in some cases, testing…
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Benefit of Mixed Methods in Understanding Shopping Behavior
Staying top of mind is no mean feat for brands in the 21st century, with the sheer volume of competitor noise in the marketplace. Adding…
Cutting Edge Shopper Insights with Explorer’s Shopper Lab
Although online shopping plays a larger role now than it ever has, in-store shopping is still a key focus area for brand managers. Ensuring…
Brand vs. Private Label: The Battle is about to Get Tougher
Brands and private labels have co-existed for years. But with inflation reaching 40-year highs, shopper behavior is changing fast. Pricing…
