Benefit of Mixed Methods in Understanding Shopping Behavior
Staying top of mind is no mean feat for brands in the 21st century, with the sheer volume of competitor noise in the marketplace. Adding…
Planogram
Cutting Edge Shopper Insights with Explorer’s Shopper Lab
Although online shopping plays a larger role now than it ever has, in-store shopping is still a key focus area for brand managers and…
Brand vs. Private Label: The Battle is about to Get Tougher
Brands and private labels have co-existed for years. But with inflation reaching 40-year highs, shopper behavior is changing fast. Pricing…
Principles for a Successful Retail Shelf Planogram
In a post-pandemic world where retailers have shifted their focus to online shopping models, visualization is imperative in generating…
