Merchandising Tips to Overcome Shortages
OUT OF STOCK is a message no shopper wants to see – least of all when they’re on the annual hunt for holiday-related items. This year,…
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Virtual Reality as an Agile Research Testing Solution
When it comes to measuring shopper behavior , the most realistic environment yields the best results; however, in some cases, testing…
Benefit of Mixed Methods in Understanding Shopping Behavior
Staying top of mind is no mean feat for brands in the 21st century, with the sheer volume of competitor noise in the marketplace. Adding…
Cutting Edge Shopper Insights with Explorer’s Shopper Lab
Although online shopping plays a larger role now than it ever has, in-store shopping is still a key focus area for brand managers. Ensuring…
