Private Label Planogram Optimization
Due to tariffs and inflation, the average consumer has less money to spend on groceries. They are looking for ways to make their dollars go…
Online Research Tools
Three Approaches to Optimize Digital Touchpoints
The use of digital touchpoints with shoppers has steadily increased over the last 7 months and many of these new habits are here to stay.…
Two ways to conduct virtual shopper research . . . you decide
There are choices when it comes to conducting virtual shopper research. When you say “VR” people tend to think about…
Virtual Reality Planogram Optimization Case Study
Planogram Optimization: A leading manufacturer wanted to increase sales of their brands and total category. Previous work showed navigation…
