5 Ways to Use Virtual Reality to Test Planograms
Clients often ask how to use virtual reality technologies to test different planogram concepts. Here are the top 5 ways you can use virtual…
Online Research Tools
Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…
Stimulating Impulse in the Online Environment
Impulse buying is a critical element in the realm of retail. It’s the secret sauce that drives sales and increases shopping cart value in…
The Benefits of Shopper UX Research
In the world of e-commerce, having a user-friendly and intuitive website or app is the cost of entry. A well-designed site that aligns with…
