Three Approaches to Optimize Digital Touchpoints
Today it’s more important than ever to understand how to optimize your digital communications to grow your sales. While many of our…
Online Research Tools
5 Ways to Use Virtual Reality to Test Planograms
Clients often ask how to use virtual reality technologies to test different planogram concepts. Here are the top 5 ways you can use virtual…
Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…
Stimulating Impulse in the Online Environment
Impulse buying is a critical element in the realm of retail. It’s the secret sauce that drives sales and increases shopping cart value in…