How Explorer Research Uncovers UX Insights for Better CX
The customer experience is the new battleground for retailers with an e-commerce presence. But even today, websites and apps take second…
Online Research Tools
Better Online Behavioral Shopper Research
At Explorer, immersive environment testing has always been at the core of how we measure shopper behavior. As research increasingly shifts…
Stimulating Impulse in the Online Environment
Impulse buying is a critical element in the realm of retail. It’s the secret sauce that drives sales and increases shopping cart value in…
Three Approaches to Optimize Digital Touchpoints
Today it’s more important than ever to understand how to optimize your digital communications to grow your sales. While many of our…