Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights…
Online Research Tools
Stimulating Impulse in the Online Environment
Impulse buying is a critical element in the realm of retail. It’s the secret sauce that drives sales and increases shopping cart value in…
The Benefits of Shopper UX Research
In the world of e-commerce, having a user-friendly and intuitive website or app is the cost of entry. A well-designed site that aligns with…
How Shopper Activation Framework Identifies Online Behaviors
Historically, trips have been classified based on the total basket; for instance, a ‘Stock Up’ type trip is classified as a large,…
