Three Approaches to Optimize Digital Touchpoints
The use of digital touchpoints with shoppers has steadily increased over the last 7 months and many of these new habits are here to stay.…
eCommerce
Is the shift to a digital path-to-purchase permanent?
It is no surprise that the transition to a more digital path-to-purchase has been accelerated as a result of the ongoing pandemic. But, as…
4 Ways to Influence the New Digital Consumer
There’s a new Path to Purchase. Shoppers have turned increasingly to online shopping and curbside pick-up amidst the COVID-19…
Better Online Behavioral Research
At Explorer, we have always used immersive environment testing to measure shopper behavior. As more research shifts to online, it is…
