How the Role of the Store Associate has Changed
Despite the use of technology in retail, many customers still desire and expect the ability to speak to a well-trained, knowledgeable sales…
eCommerce
Flexible Delivery: Meeting the Customer Where They’re At
Before the pandemic, many retailers weren’t concerned with offering flexible delivery methods since most of their sales were being driven…
When to Test Digital Content
In Lab or Online
Often when we get asked to submit a proposal to test digital content, our clients ask what the pros and cons are of testing the content in…
How Instagram is Changing Shopper Behavior
Instagram is no longer just a photo-sharing platform. Recent studies have shown that Instagram advertising can affect shopper behavior from…
