Using Shopper Activation Framework to Understand Omni
The rise of omnichannel shoppers has disrupted traditional retail models and created new opportunities for businesses. To understand this…
Tag: eCommerce
The rise of omnichannel shoppers has disrupted traditional retail models and created new opportunities for businesses. To understand this…
On The Importance of Understanding Omnichannel Shoppers: It’s an easy trap for brands to begin thinking of consumers in distinct buckets:…
The customer experience is the new battleground for retailers with an e-commerce presence. But even today, websites and apps take second…
Canopy Growth wanted to understand the different customer journeys by customers, channels and formats, to understand the drivers of choice…
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