Better Online Behavioral Shopper Research
At Explorer, immersive environment testing has always been at the core of how we measure shopper behavior. As research increasingly shifts…
eCommerce
Online Grocery Shopping is Misunderstood
Today online grocery shopping represents between 8-15% of the market and is forecasted to be 20-30% of grocery sales by 2030. Grocery…
E-commerce Thumbnail Image Best Practices
E-commerce continues to play a pivotal role in the marketing mix. Since the pandemic-driven surge, online sales have stabilized at a much…
Stimulating Impulse in the Online Environment
Impulse buying is a critical element in the realm of retail. It’s the secret sauce that drives sales and increases shopping cart value in…