Holiday Promotions: Are Your Discounts Driving Growth? As the fall holiday shopping season approaches, CPG brands and retailers are preparing for one of the busiest promotional periods of the year. Halloween treats, seasonal…
The Promotion Paradox: Are Your Discounts Driving Growth? Read More »
There’s a new Path to Purchase. Shoppers have turned increasingly to online shopping and curbside pick-up amidst the COVID-19 pandemic. We therefore now have a new experimental digital buyer with 70% of consumers buying on…
COVID-19 has affected how we do shopper research in both the short and mid-term. However, we know that for shopper testing “context is king”. It is imperative to test packaging, signage, and planograms in a…
The current pandemic has fundamentally altered shopper behavior. Behavioral shifts are multi-dimensional with many expected to remain as we all work through this crisis. To help contextualize these impacts, we have used our shopper behavior…
The Argument Against Consumer Research Should you take the next step and do consumer research? Let’s start with the potential risk of not doing any consumer research, whether it’s qualitative or quantitative research. Many…
The main focus of marketers tends to be verbal brand communication. Clever tag lines, producing advertising for print and digital media. Web sites and social media constantly demand new and relevant content. The messaging on…
Here are the packaging trends to be aware of in 2019. With the continued growth of e-commerce, protective packaging will continue to be important however this is quickly being outweighed by other considerations. As retail…
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