Whether people are planning for Diwali, Hannukah, and Christmas or looking far ahead to Valentine’s Day, Easter, and Father’s Day, qualitative insights are crucial for understanding the shopping behaviors they use to prepare…
Using Qualitative Insights to Understand the Holiday Shopper Read More »
For decades, brand loyalty has stood as a fundamental aspect of successful business strategies. Yet, the loyalty landscape is currently undergoing a transformation, largely due to the advent of Generation Z. Born between the late…
Your package has only seconds to capture a shopper’s attention. In a busy grocery store, shoppers are surrounded by thousands of products competing for attention. They aren’t carefully reading every package or evaluating every piece…
How to Optimize Your Packaging Design to Win Shopper Attention Read More »
Marketers and researchers have traditionally relied on a relatively stable model of the consumer journey: awareness, consideration, purchase, and loyalty. Channels evolved, digital transformed media habits, and ecommerce accelerated decision-making — but the basic idea…
How AI Is Changing the Consumer Path to Purchase Read More »
Retailers have spent the last decade investing heavily in digital transformation, from e-commerce platforms to AI-powered personalization. But one of the most visible and rapidly evolving innovations is happening directly on the store shelf: digital…
Digital Shelf Labels: Transforming the In-Store Shopping Experience Read More »
There are entire categories that live and die in the impulse buying space. In fact, it is the leading strategy for many products in retail outlets, from drug stores to convenience, grocery stores, and mass.…
4 Ways to Structure Impulse Buying in the Online Checkout Experience Read More »
Despite the popularity of online shopping, if there’s one thing brick and mortar stores do well, it’s encourage impulse purchasing. Shoppers are lured into buying drinks, snacks, and magazines as they wait in line to…
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