How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Grocery Shopping: The Rise of In-Store Pickup in Digital Retail
The digital shopping landscape is in a perpetual state of transformation, driven by technological advancements, shifting consumer preferences, and innovation. From the rise of mobile shopping and social commerce to the integration of augmented reality,…
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Elevating Personalization: Redefining Value Beyond Price
In the world of retail, delivering value for shoppers extends far beyond competitive pricing and promotions; it hinges on how well your retail experience aligns with the shoppers’ needs and desires. Research conducted by McKinsey…
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Navigating Back to School Shopping: 2023 Shopper Behavior
In the ever-evolving landscape of back to school (BTS) shopping, gaining a comprehensive understanding of shopper behavior, preferences, and challenges is the key to optimizing your retail strategies for the 2023 season. As you gear…
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Retailers’ Guide to Simplifying Back to School Shopping
Back to school shopping is one of the most important and stressful seasons for shoppers, brands, and retailers. As most shoppers are overwhelmed with the extensive list of required items, some end up procrastinating until…
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Retail Section Redesign Best Practices
Retail has changed due to the influences of both the pandemic and inflation impacting shopper behavior. Today, shoppers are increasing their pre-trip planning and taking fewer trips overall. With these fundamental shifts, many of our…
Summer Seasonal Displays: Maximizing Impact and Engagement
As temperatures soar, the long-awaited season of summer is in full swing. Retailers across the country are getting into the season with vibrant summer-themed displays and exciting promotions. Whether it’s promoting grilling essentials, outdoor activities,…
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