Marketers and researchers have traditionally relied on a relatively stable model of the consumer journey: awareness, consideration, purchase, and loyalty. Channels evolved, digital transformed media habits, and ecommerce accelerated decision-making — but the…
How AI Is Changing the Consumer Path to Purchase Read More »
One area of in-store communication planning is overlooked more than any other. Not the message, nor the choice of media, but the placement of the communication message. An effective in-store sign should capture a shopper’s…
When shoppers come into a store, the goal is for them to have the best shopping experience possible, with the best possible outcome — shopping and purchasing what is offered, then repeatedly returning to shop.…
The in-store environment has always been important. For most categories, research has routinely shown that many purchase decisions are made in-store. Effective in-store communication focuses on what the shopper needs to know, to nudge their…
Using Nudges to Improve In-store
Communication and Drive Sales Read More »
A great way to assess how your package performs Explorer understands that in order for a package to perform effectively in an in-store environment, you need to ensure it delivers maximum stand out and engagement. That’s…
The Importance of Color in Packaging When it comes to packaging, color is one of the most important components for attracting shoppers. Visible from a greater distance than other elements such as copy, illustrations or…
Do you know how important color is for your package?. . . . we do Read More »
While typical online packaging thumbnails work well for products such as electronics and books that are information-intensive, they don’t work so well for most CPG products. When people buy groceries online, they tend to do…
How to Optimize your Packaging for Online Shopping Read More »
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