As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
Traditionally, Valentine’s Day has centered around the love and romance of a couple sharing chocolates and candle-lit dinners. But after surveying a representative sample of 650 adults in the USA, we’ve uncovered that there’s more…
Innovative Marketing Tactics for Valentine’s Day Read More »
As with many industries, inflation is reshaping consumer approaches to the grocery industry. Home cooking is giving restaurants a run for their money, sustainability is top of mind, and private labels have become the cool…
Grocery Goldmine: 7 Data-Backed Grocery Trends That Will Define 2024 Read More »
This year, 37% of Americans made a New Year’s resolution. Even though New Year’s resolutions typically revolve around personal improvement and are well worth the effort, our annual holiday study showed that only about 20%…
Transforming Your Brand Through New Year’s Resolutions Read More »
January is the perfect opportunity to reflect on the successes and challenges of the past year and identify key growth opportunities and tactics for the new year. For retailers, those tactics will require significant investment…
New Year, New Growth: 4 Smart Growth Tactics for Retailers Read More »
Explorer Research Joins Forces with Savanta December 5, 2023 We have some exciting news – Explorer Research has joined the fast-growing market research company, Savanta, part of the Next 15 Group (www.savanta.com)! We’re excited about…
The customer journey should be fun, exciting and, most of all, frictionless. Shopper technologies continue to evolve and 2023 saw a number of advancements helping retailers get that much closer to making frictionless shopping a…
AI, Biometrics, and VR: Shopper Experience Advancements of 2023 Read More »
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