How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Grocery Goldmine: 7 Data-Backed Grocery Trends That Will Define 2024
As with many industries, inflation is reshaping consumer approaches to the grocery industry. Home cooking is giving restaurants a run for their money, sustainability is top of mind, and private labels have become the cool…
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Transforming Your Brand Through New Year’s Resolutions
This year, 37% of Americans made a New Year’s resolution. Even though New Year’s resolutions typically revolve around personal improvement and are well worth the effort, our annual holiday study showed that only about 20%…
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New Year, New Growth: 4 Smart Growth Tactics for Retailers
January is the perfect opportunity to reflect on the successes and challenges of the past year and identify key growth opportunities and tactics for the new year. For retailers, those tactics will require significant investment…
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Explorer Research Joins Forces with Savanta
Explorer Research Joins Forces with Savanta December 5, 2023 We have some exciting news – Explorer Research has joined the fast-growing market research company, Savanta, part of the Next 15 Group (www.savanta.com)! We’re excited about…
AI, Biometrics, and VR: Shopper Experience Advancements of 2023
The customer journey should be fun, exciting and, most of all, frictionless. Shopper technologies continue to evolve and 2023 saw a number of advancements helping retailers get that much closer to making frictionless shopping a…
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Thanksgiving & Black Friday Trends in Retail
Thanksgiving sets the stage for a season of gratitude and festivity; however, attention quickly shifts to the shopping extravaganzas that follow—Black Friday and Cyber Monday. These post-Thanksgiving days have transformed into more than just retail…
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