How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
3 Best Practices for Designing Compelling Retail Signage
Effective retail signage captures consumer attention, draws in customers, and ultimately drives sales. To achieve that success, brands and retailers must incorporate a set of key signage principles that are deeply rooted in the unconscious…
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Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights technique, researchers accompany people during a retail shopping trip to observe their behaviors in relation to…
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Driving Easter Premium Pricing with Nostalgia
Earning consumer permission to leverage premium pricing is the goal of many brands. When March rolls around each year, premium priced, rabbit-shaped chocolate that is fundamentally no different than chocolate purchased the prior week will…
Navigating Shopper Behavior in Beauty
In the ever-evolving beauty industry, trends and consumer preferences fluctuate like shades on a palette. Understanding the intricate layers of shopper behavior is key for manufacturers and retailers seeking to empower and resonate with their…
Love in Every Aisle: Exploring In-Store Trends for Valentine’s Day
As February unfolds, the retail landscape is adorned with hues of red and pink, marking the onset of the season of love. Valentine’s Day, a time to express affection and appreciation, is not only about…
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Innovative Marketing Tactics for Valentine’s Day
Traditionally, Valentine’s Day has centered around the love and romance of a couple sharing chocolates and candle-lit dinners. But after surveying a representative sample of 650 adults in the USA, we’ve uncovered that there’s more…
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