As we move into 2025, the retail world is changing. New technology, efforts to be more environmentally friendly, and customer demands are changing how businesses interact with their customers. 2024’s retail trends revealed…
Qualitative research is well known for uncovering nuanced insights and reliably unearthing the “whys” of human decision-making and behavior. Time-honored consumer research techniques such as shop-alongs and focus groups give participants the flexibility to engage…
Effective retail signage captures consumer attention, draws in customers, and ultimately drives sales. To achieve that success, brands and retailers must incorporate a set of key signage principles that are deeply rooted in the unconscious…
3 Best Practices for Designing Compelling Retail Signage Read More »
As a qualitative research methodology, shop-alongs are among the most organic options available to researchers. In this shopper insights technique, researchers accompany people during a retail shopping trip to observe their behaviors in relation to…
Navigating Retail: Qualitative Virtual vs. In-Person Shop-Alongs Read More »
Earning consumer permission to leverage premium pricing is the goal of many brands. When March rolls around each year, premium priced, rabbit-shaped chocolate that is fundamentally no different than chocolate purchased the prior week will…
In the ever-evolving beauty industry, trends and consumer preferences fluctuate like shades on a palette. Understanding the intricate layers of shopper behavior is key for manufacturers and retailers seeking to empower and resonate with their…
As February unfolds, the retail landscape is adorned with hues of red and pink, marking the onset of the season of love. Valentine’s Day, a time to express affection and appreciation, is not only about…
Love in Every Aisle: Exploring In-Store Trends for Valentine’s Day Read More »
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