How Emotions Affect Shopper Behavior
Understanding the role emotion plays in shopper behavior When we shop we like to think our decisions are rational but in reality they rarely are. They are more often than not influenced by…
Kicking Off Summer for Brands and Retailers
As the sun starts to shine brighter and the temperatures begin to rise, Memorial Day in the United States not only marks a day of remembrance for those who have served but also serves as…
Dispelling Myths About Mother’s Day Gifts
Mother’s Day is a time to celebrate and honor the incredible women who play the role of mothers in our lives. As the day approaches, people search for a gift to show their appreciation. This…
Sustainability: Exploring Eco-Friendly Confectionery
As a mainstay of confectionery, chocolate products face deep-rooted sustainability challenges caused by historically poor infrastructure, climate change, and deforestation. Consumers are regularly faced with difficult decisions about whether and which confectionery products are ethical…
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Sustainable Alcohol: Responsibility from Grain to Glass
From vineyards to breweries, the alcohol sector is embracing sustainable practices to reduce environmental impact and meet the growing consumer demand for ethical and eco-friendly products. As a product that relies on discretionary income, sustainability…
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Navigating Intentions and Actions in Sustainable Beauty
In a world where environmental consciousness is increasingly becoming a priority, the beauty industry finds itself at a crossroads. Consumers are more eager than ever to align their purchases with sustainability values. Yet, amidst this…
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Fusing Qualitative & Quantitative Research
Qualitative research is well known for uncovering nuanced insights and reliably unearthing the “whys” of human decision-making and behavior. Time-honored consumer research techniques such as shop-alongs and focus groups give participants the flexibility to engage…
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